{"id":2082,"date":"2022-10-27T14:46:53","date_gmt":"2022-10-27T05:46:53","guid":{"rendered":"https:\/\/www.seraku.co.jp\/columns\/?post_type=glossary&#038;p=2082"},"modified":"2023-10-20T16:42:54","modified_gmt":"2023-10-20T07:42:54","slug":"pardot","status":"publish","type":"glossary","link":"https:\/\/www.seraku.co.jp\/columns\/glossary\/pardot\/","title":{"rendered":"Pardot"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Pardot<\/h2>\n\n\n\n<p>\u8aad\u307f\u65b9\uff1a\u30d1\u30fc\u30c9\u30c3\u30c8<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pardot\u3068\u306f<\/h2>\n\n\n\n<p>Pardot\uff08\u30d1\u30fc\u30c9\u30c3\u30c8\uff09\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5143\u3005\u306f2007\u5e74\u8a2d\u7acb\u306ePardot\u793e\u306e\u88fd\u54c1\u3067\u3057\u305f\u3002\u305d\u306e\u5f8c\u30012012\u5e74\u306bPardot\u793e\u304cExactTarget\u793e\u306b\u8cb7\u53ce\u3055\u308c\u30012013\u5e74\u306b\u306f\u305d\u306eExactTarget\u793e\u304c\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u793e\u306b\u8cb7\u53ce\u3055\u308c\u305f\u3053\u3068\u3067\u3001Salesforce\u306eMA\u30c4\u30fc\u30eb\u3068\u3057\u3066\u63d0\u4f9b\u304c\u59cb\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u55b6\u696d\u6d3b\u52d5\u3092\u9023\u643a\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u306b\u95a2\u308f\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u3001\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u55b6\u696d\u52b9\u7387\u306e\u6539\u5584\u3084\u55b6\u696d\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<s><\/s><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pardot\u306e\u6a5f\u80fd<\/h2>\n\n\n\n<ul>\n<li>Salesforce\u3068\u9023\u643a\u3057\u305f\u9867\u5ba2\u7ba1\u7406<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316<\/li>\n\n\n\n<li>Web\u4e0a\u306e\u9867\u5ba2\u884c\u52d5\u306e\u53ef\u8996\u5316\u3001\u5206\u6790<\/li>\n\n\n\n<li>Web\u30b5\u30a4\u30c8\u306e\u6a5f\u80fd\u5f37\u5316<\/li>\n<\/ul>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.ccc.seraku.co.jp\/sf-admin\/columns\/pardot\/01\/05.html\" target=\"_blank\">\u6a5f\u80fd\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pardot\u306e\u95a2\u9023\u8a9e<\/h2>\n\n\n\n<ul>\n<li><strong>Marketo\uff08\u30de\u30eb\u30b1\u30c8\uff09<\/strong><br>Marketo\u306f\u30012014\u5e74\u306b\u65e5\u672c\u6cd5\u4eba\u304c\u8a2d\u7acb\u3055\u308c\u3066\u4ee5\u6765\u3001\u65e5\u672c\u3067\u3082\u9ad8\u3044\u30b7\u30a7\u30a2\u3092\u8a87\u308bMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u30c7\u30fc\u30bf\u3092Facebook\u3001Google\u3084\u305d\u306e\u4ed6\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u63a5\u7d9a\u3067\u304d\u308b\u305f\u3081\u3001SNS\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<br>Pardot\u3068\u306e\u9055\u3044\u306f\u3001CRM\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u306e\u3057\u3084\u3059\u3055\u3067\u3059\u3002Marketo\u306f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027\u304c\u9ad8\u304f\u3001\u591a\u69d8\u306a\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059\u304c\u3001\u9023\u643a\u306e\u305f\u3081\u306e\u77e5\u8b58\u3068\u6280\u8853\u304c\u5fc5\u8981\u3067\u3059\u3002Pardot\u306f\u6700\u521d\u304b\u3089Salesforce\u3068\u306e\u9023\u643a\u3092\u524d\u63d0\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u7c21\u5358\u306bSalesforce\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong>Marketing Cloud\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30af\u30e9\u30a6\u30c9\uff09<\/strong><br>Marketing Cloud\u306f\u3001Pardot\u3068\u540c\u3058\u304f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u793e\u304c\u63d0\u4f9b\u3059\u308bMA\u30c4\u30fc\u30eb\u3067\u3059\u3002Pardot\u306f\u4e00\u822c\u7684\u306bBtoB\u5411\u304d\u306e\u30c4\u30fc\u30eb\u3068\u8a00\u308f\u308c\u308b\u306e\u306b\u5bfe\u3057\u3001Marketing Cloud\u306fBtoC\u3067\u591a\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","glossary_category":[18,117],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary\/2082"}],"collection":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/media?parent=2082"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary_category?post=2082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}