{"id":2127,"date":"2022-10-31T11:26:19","date_gmt":"2022-10-31T02:26:19","guid":{"rendered":"https:\/\/www.seraku.co.jp\/columns\/?post_type=glossary&#038;p=2127"},"modified":"2023-10-13T14:18:17","modified_gmt":"2023-10-13T05:18:17","slug":"aidma","status":"publish","type":"glossary","link":"https:\/\/www.seraku.co.jp\/columns\/glossary\/aidma\/","title":{"rendered":"AIDMA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">AIDMA<\/h2>\n\n\n\n<p>\u8aad\u307f\u65b9\uff1a\u30a2\u30a4\u30c9\u30de<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AIDMA\u3068\u306f<\/h2>\n\n\n\n<p>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u30e2\u30c7\u30eb\u5316\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u3064\u3067\u3059\u3002\u300cAttention\uff08\u6ce8\u610f\uff09\u300d\u300cInterest\uff08\u95a2\u5fc3\uff09\u300d\u300cDesire\uff08\u6b32\u6c42\uff09\u300d\u300cMemory\uff08\u8a18\u61b6\uff09\u300d\u300cAction\uff08\u884c\u52d5\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u3064\u306a\u3052\u305f\u3082\u306e\u3067\u3059\u3002<br>\u300cAttention\u300d\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3059\u308b\u6bb5\u968e\u3001\u300cInterest\u300d\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8208\u5473\u3084\u95a2\u5fc3\u3092\u3082\u3064\u6bb5\u968e\u3001\u300cDesire\u300d\u306f\u8cfc\u8cb7\u610f\u6b32\u304c\u767a\u751f\u3059\u308b\u6bb5\u968e\u3001\u300cMemory\u300d\u306f\u8cfc\u8cb7\u610f\u6b32\u304c\u5f37\u5316\u3055\u308c\u308b\u6bb5\u968e\u3001\u305d\u3057\u3066\u300cAction\u300d\u3067\u8cfc\u5165\u306b\u81f3\u308b\u6bb5\u968e\u3068\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AIDMA\u3092\u4f7f\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p>AIDMA\u3092\u4f7f\u3063\u3066\u5206\u6790\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30fc\u30b8\u3067\u3068\u308b\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u3088\u3063\u3066\u6709\u52b9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5909\u5316\u3059\u308b\u304b\u3089\u3067\u3059\u3002\u4f8b\u3048\u3070Attention\u306e\u6bb5\u968e\u306a\u3089\u3001\u5e83\u544a\u3084SNS\u3092\u4f7f\u3044\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3057\u3001Memory\u306e\u6bb5\u968e\u3067\u306f\u8cfc\u5165\u306e\u52d5\u6a5f\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u306b\u304a\u3044\u3066\u53d6\u308b\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u305f\u3081\u306bAIDMA\u3092\u4f7f\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AIDMA\u306e\u9069\u7528\u7bc4\u56f2<\/h2>\n\n\n\n<p>AIDMA\u306f1920\u5e74\u4ee3\u306e\u30a2\u30e1\u30ea\u30ab\u3067\u8003\u3048\u51fa\u3055\u308c\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5206\u6790\u3092\u884c\u3046\u3046\u3048\u3067\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u99c6\u4f7f\u3057\u3066\u6d88\u8cbb\u8005\u304c\u81ea\u3089\u5927\u91cf\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u307b\u3057\u3044\u5546\u54c1\u3092\u300c\u767a\u898b\u300d\u3059\u308b\u3088\u3046\u306a\u30ab\u30c6\u30b4\u30ea\u3067\u306f\u3084\u3084\u4f7f\u3044\u306b\u304f\u3044\u30e2\u30c7\u30eb\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u30ab\u30c6\u30b4\u30ea\u3067\u306fAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u3092\u5229\u7528\u3055\u308c\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002AIDMA\u306f\u6d88\u8cbb\u8005\u3092\u753b\u4e00\u7684\u306b\u53d6\u308a\u6271\u3046\u3053\u3068\u304c\u53ef\u80fd\u306a\u5e02\u5834\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AIDAMA\u306e\u95a2\u9023\u8a9e<\/h2>\n\n\n\n<p><strong>\u30fbAIDA\uff08\u30a2\u30a4\u30c0\uff09<\/strong><br>AIDA\u306f1880\u5e74\u4ee3\u5f8c\u534a\u304b\u3089\u767a\u5c55\u3057\u3066\u304d\u305fAIDMA\u306e\u5143\u3068\u306a\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002AIDMA\u304b\u3089\u300cMemory\u300d\u304c\u629c\u3051\u305f\u5f62\u3067\u3059\u3002\u4f4e\u5ec9\u306a\u6d88\u8cbb\u8ca1\u306b\u95a2\u3057\u3066\u306f\u8cfc\u5165\u610f\u6b32\u304c\u308f\u3044\u305f\u6642\u70b9\u3067\u5373\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u3053\u306e\u5834\u5408\u306fAIDMA\u3088\u308aAIDA\u3092\u4f7f\u3063\u3066\u5206\u6790\u3059\u308b\u65b9\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fbAMTUL\uff08\u30a2\u30e0\u30c4\u30fc\u30eb\uff09<\/strong><br>AMTUL\u3068\u306f\u300cAwareness\uff08\u8a8d\u77e5\uff09\u300d\u300cMemory\uff08\u8a18\u61b6\uff09\u300d\u300cTrial\uff08\u8a66\u7528\uff09\u300d\u300cUsage\uff08\u5229\u7528\uff09\u300d\u300cLoyalty\uff08\u611b\u7528\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u5408\u308f\u305b\u305f\u3082\u306e\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u7740\u76ee\u3057\u3066\u69cb\u7bc9\u3055\u308c\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u4f01\u696d\u3078\u306e\u611b\u7740\u3084\u4fe1\u983c\u3092\u610f\u5473\u3057\u307e\u3059\u30021970\u5e74\u4ee3\u306b\u65e5\u672c\u306e\u7d4c\u6e08\u8a55\u8ad6\u5bb6\u304c\u767a\u6848\u3057\u307e\u3057\u305f\u3002<br>AIDMA\u304c\u6bd4\u8f03\u7684\u77ed\u671f\u9593\u3067\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u7740\u76ee\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u5bfe\u3057\u3066\u3001AMTUL\u306f\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30e2\u30c7\u30eb\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3092\u884c\u3046\u5834\u5408\u3001\u4e00\u5ea6\u3060\u3051\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u6ce8\u76ee\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3048\u3066\u3044\u308b\u304b\uff08Awareness\uff1a\u518d\u8a8d\u77e5\u540d\u7387\uff09\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u899a\u3048\u3066\u3082\u3089\u3048\u3066\u3044\u308b\u304b\uff08Memory\uff1a\u518d\u751f\u77e5\u540d\u7387\uff09\u3068\u3044\u3063\u305f\u6307\u6a19\u3067\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306e\u6df1\u3055\u3092\u6e2c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fbAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09<\/strong><br>EC\uff08Electronic Commerce\uff1a\u96fb\u5b50\u5546\u53d6\u5f15\uff09\u306b\u304a\u3044\u3066\u4f7f\u7528\u3055\u308c\u308b\u30e2\u30c7\u30eb\u3067\u3059\u30022005\u5e74\u306b\u65e5\u672c\u306e\u5927\u624b\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u5546\u6a19\u767b\u9332\u3057\u307e\u3057\u305f\u3002Attention\u3001Interest\u3001Action\u306fAIDMA\u3068\u540c\u3058\u3067\u3059\u304c\u30013\u6587\u5b57\u76ee\u306eS\u306f\u300cSearch\uff08\u691c\u7d22\uff09\u300d\u3001\u6700\u5f8c\u306eS\u306f\u300cShare\uff08\u5171\u6709\uff09\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u60c5\u5831\u3092\u63a2\u3059\u3053\u3068\u3001\u8cfc\u8cb7\u884c\u52d5\u306e\u5f8c\u306bSNS\u306a\u3069\u3067\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","glossary_category":[12,98],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary\/2127"}],"collection":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/media?parent=2127"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary_category?post=2127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}