{"id":4750,"date":"2024-10-07T00:00:35","date_gmt":"2024-10-06T15:00:35","guid":{"rendered":"https:\/\/www.seraku.co.jp\/columns\/?post_type=glossary&p=4750"},"modified":"2024-10-08T10:16:54","modified_gmt":"2024-10-08T01:16:54","slug":"omnichannel","status":"publish","type":"glossary","link":"https:\/\/www.seraku.co.jp\/columns\/glossary\/omnichannel\/","title":{"rendered":"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb"},"content":{"rendered":"\n

\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/h2>\n\n\n\n

\u8aad\u307f\u65b9\uff1a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/p>\n\n\n\n

\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306f<\/h2>\n\n\n\n

\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\uff08\u82f1\uff1aOmni-Channel\uff09\u306f\u4f01\u696d\u3068\u9867\u5ba2\u306e\u63a5\u70b9\u3067\u3042\u308b\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\uff08\u8ca9\u58f2\u7d4c\u8def\uff09\u3092\u7d71\u5408\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u79fb\u52d5\u3092\u611f\u3058\u3055\u305b\u305a\u306b\u5229\u4fbf\u6027\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u69cb\u6210\u3067\u3059\u3002\u307e\u305f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u5c55\u958b\u3057\u3001\u7dcf\u5408\u7684\u306b\u9867\u5ba2\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0\uff08\u82f1\uff1aOmni-Channel Retailing\uff09\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u52b9\u679c<\/h2>\n\n\n\n
    \n
  • \u9867\u5ba2\u306e\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u304e\u6e80\u8db3\u5ea6\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b<\/strong>
    \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u5b9f\u5e97\u8217\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u3068EC\u30b5\u30a4\u30c8\uff08Electronic Commerce\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u5546\u54c1\u58f2\u8cb7\u3092\u884c\u3046\u30b5\u30a4\u30c8\u306e\u7dcf\u79f0\uff09\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u304c\u9023\u643a\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u5e97\u8217\u306b\u5546\u54c1\u304c\u306a\u304f\u3068\u3082\u3001\u9867\u5ba2\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u3001\u90fd\u5408\u306e\u3088\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5546\u54c1\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

    <\/p>\n\n\n\n

      \n
    • \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3084\u3059\u304f\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b<\/strong>
      \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u304c\u9023\u643a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\uff08\u5b9f\u5e97\u8217\uff09\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\uff08EC\u30b5\u30a4\u30c8\u7b49\uff09\u4e21\u65b9\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u306e\u60c5\u5831\u3092\u3059\u3079\u3066\u9023\u643a\u3057\u4e00\u5143\u7ba1\u7406\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

      \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u95a2\u9023\u8a9e<\/h2>\n\n\n\n
        \n
      • \u30b7\u30f3\u30b0\u30eb\u30c1\u30e3\u30cd\u30eb<\/strong>
        \u30b7\u30f3\u30b0\u30eb\u30c1\u30e3\u30cd\u30eb\uff08\u82f1\uff1aSingle-Channel\uff09\u306f\u30aa\u30d5\u30e9\u30a4\u30f3\u307e\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u3044\u305a\u308c\u304b\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u9867\u5ba2\u304c\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u69cb\u6210\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c1\u3064\u3057\u304b\u306a\u3044\u305f\u3081\u30b3\u30b9\u30c8\u3092\u6291\u3048\u305f\u904b\u7528\u304c\u53ef\u80fd\u3067\u3059\u304c\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\uff08\u9867\u5ba2\u3068\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u53d7\u4fe1\u3059\u308b\u305f\u3081\u306e\u30c1\u30e3\u30cd\u30eb\uff09\u3092\u6d3b\u7528\u3057\u306a\u3044\u305f\u3081\u3001\u8ca9\u58f2\u6a5f\u4f1a\u306e\u640d\u5931\u3084\u9867\u5ba2\u62e1\u5927\u304c\u96e3\u3057\u3044\u69cb\u6210\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n
          \n
        • \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb<\/strong>
          \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\uff08\u82f1\uff1aMulti-Channel\uff09\u306f\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u3063\u3066\u69cb\u7bc9\u3055\u308c\u305f\u30c1\u30e3\u30cd\u30eb\u69cb\u6210\u3067\u3059\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u3082\u3064\u3053\u3068\u3067\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u6a5f\u4f1a\u304c\u5897\u3048\u3001\u8ca9\u58f2\u6a5f\u4f1a\u306e\u5897\u52a0\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u591a\u69d8\u5316\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u5404\u30c1\u30e3\u30cd\u30eb\u306f\u72ec\u7acb\u3057\u3066\u3044\u308b\u305f\u3081\u5728\u5eab\u3084\u9867\u5ba2\u60c5\u5831\u306f\u4e00\u5143\u5316\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u30c1\u30e3\u30cd\u30eb\u540c\u58eb\u306e\u9023\u643a\u3084\u60c5\u5831\u5171\u6709\u304c\u96e3\u3057\u3044\u69cb\u6210\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n
            \n
          • \u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb<\/strong>
            \u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\uff08\u82f1\uff1aCross-Channel\uff09\u306f\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u3063\u3066\u69cb\u7bc9\u3055\u308c\u305f\u3046\u3048\u3067\u5728\u5eab\u3084\u9867\u5ba2\u60c5\u5831\u304c\u9023\u643a\u3057\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u69cb\u6210\u3067\u3059\u3002\u60c5\u5831\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u66f4\u65b0\u3055\u308c\u308b\u305f\u3081\u3001EC\u30b5\u30a4\u30c8\u306b\u5728\u5eab\u306f\u3042\u3063\u3066\u3082\u5b9f\u5e97\u8217\u306b\u306f\u306a\u3044\u3001\u3068\u3044\u3046\u3088\u3046\u306a\u8ca9\u58f2\u6a5f\u4f1a\u640d\u5931\u306e\u9632\u6b62\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n
            \n
            \"\"<\/figure><\/div>\n\n\n
              \n
            • OtoO<\/strong>
              OtoO\uff08\u82f1\uff1aOn-line to Off-line\uff09\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u306b\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u3053\u3068\u3067\u3059\u3002\u4ee3\u8868\u7684\u306a\u3082\u306e\u306fWeb\u4e0a\u3084\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u4e0a\u3067\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3057\u3001\u5b9f\u5e97\u8217\u306b\u8a98\u5c0e\u3059\u308b\u65bd\u7b56\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n
                \n
              • OMO<\/strong>
                OMO\uff08\u82f1\uff1aOn-line Merges with Off-line\uff09\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u533a\u5225\u305b\u305a\u306b\u7d50\u3073\u4ed8\u3051\u3001\u30c1\u30e3\u30cd\u30eb\u306e\u9055\u3044\u3092\u611f\u3058\u3055\u305b\u305a\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u65bd\u7b56\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u4f8b\u3068\u3057\u3066\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u305f\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u3067\u3001\u884c\u5217\u3084\u5f85\u3061\u6642\u9593\u306b\u3088\u308b\u30b9\u30c8\u30ec\u30b9\u89e3\u6d88\u3092\u8a66\u307f\u308b\u65bd\u7b56\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n
                \n
                \"\"<\/figure><\/div>","protected":false},"featured_media":0,"parent":0,"template":"","glossary_category":[12,96],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary\/4750"}],"collection":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/media?parent=4750"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary_category?post=4750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}