{"id":4760,"date":"2024-10-08T00:00:19","date_gmt":"2024-10-07T15:00:19","guid":{"rendered":"https:\/\/www.seraku.co.jp\/columns\/?post_type=glossary&p=4760"},"modified":"2024-10-09T09:15:32","modified_gmt":"2024-10-09T00:15:32","slug":"churn-rate","status":"publish","type":"glossary","link":"https:\/\/www.seraku.co.jp\/columns\/glossary\/churn-rate\/","title":{"rendered":"\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8"},"content":{"rendered":"\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/h2>\n\n\n\n

\u8aad\u307f\u65b9\uff1a\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/p>\n\n\n\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u306f<\/h2>\n\n\n\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u82f1\uff1aChurn Rate\uff09\u306f\u3042\u308b\u4e00\u5b9a\u306e\u671f\u9593\u5185\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u304c\u5e74\u4f1a\u8cbb\u3084\u6708\u984d\u6599\u91d1\u304c\u767a\u751f\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u89e3\u7d04\u3057\u305f\u5272\u5408\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u4e00\u5b9a\u671f\u9593\u5185\u306e\u89e3\u7d04\u8005\u6570\u3084\u53ce\u76ca\u3092\u3082\u3068\u306b\u3001\u671f\u9593\u524d\u306e\u7dcf\u30e6\u30fc\u30b6\u6570\u3084\u53ce\u76ca\u984d\u3067\u5272\u3063\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002SaaS<\/a>\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u904b\u55b6\u306b\u304a\u3051\u308bKPI<\/a>\u306b\u63a1\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u304d\u3066\u304a\u308a\u3001\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306f\u53ce\u76ca\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001LTV\uff08Life Time Value\uff1a1\u4eba\u306e\u30e6\u30fc\u30b6\u304c\u751f\u6daf\u3092\u901a\u3058\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024\u306e\u5408\u8a08\uff09\u306b\u5927\u304d\u304f\u95a2\u4fc2\u3057\u307e\u3059\u3002LTV\u306e\u8a08\u7b97\u5f0f\u306f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u3082\u3068\u306b\u3057\u305f\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

LTV=\u9867\u5ba2\u5e73\u5747\u5358\u4fa1\u00d7\u7c97\u5229\u7387\u00f7\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/p>\n\n\n\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u304c\u4e0b\u304c\u308b\u3068LTV\u306f\u4e0a\u6607\u3057\u307e\u3059\u304c\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u304c\u4e0a\u304c\u308b\u3068LTV\u306f\u4f4e\u4e0b\u3057\u3001\u30e6\u30fc\u30b61\u4eba\u304c\u3082\u305f\u3089\u3059\u5229\u76ca\u306f\u6e1b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002
SaaS\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306f\u4e0d\u8981\u306b\u306a\u308c\u3070\u3059\u3050\u89e3\u7d04\u3067\u304d\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u306b\u3068\u3063\u3066\u6c17\u8efd\u306b\u5229\u7528\u3057\u3084\u3059\u3044\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u3057\u304b\u3057\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u65b0\u898f\u30e6\u30fc\u30b6\u3092\u7372\u5f97\u3057\u3084\u3059\u3044\u53cd\u9762\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u304c\u7af6\u5408\u4ed6\u793e\u3078\u5bb9\u6613\u306b\u6d41\u308c\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002
LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u306e\u96e2\u8131\u3084\u30b5\u30fc\u30d3\u30b9\u4e57\u308a\u63db\u3048\u3092\u601d\u3044\u3068\u3069\u307e\u305b\u308b\u306a\u3069\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4e0b\u3052\u308b\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u7a2e\u985e\u3068\u8a08\u7b97\u5f0f<\/h2>\n\n\n\n

\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/strong>
\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u82f1\uff1aCustomer Churn Rate\uff09\u306f\u3001\u300c\u9867\u5ba2\u6570\u300d\u306e\u3046\u3061\u30e9\u30a4\u30bb\u30f3\u30b9\u6570\u3084\u30e6\u30fc\u30b6\u6570\u3092\u3082\u3068\u306b\u7b97\u51fa\u3057\u305f\u5272\u5408\u3067\u3059\u3002\u4e00\u5b9a\u671f\u9593\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u89e3\u7d04\u3057\u305f\u30e6\u30fc\u30b6\u6570\u3084\u3001\u6709\u6599\u7248\u304b\u3089\u7121\u6599\u7248\u3078\u79fb\u884c\u3057\u305f\u30e6\u30fc\u30b6\u6570\u3092\u671f\u9593\u524d\u306e\u7dcf\u30e6\u30fc\u30b6\u6570\u3067\u5272\u3063\u3066\u6c42\u3081\u307e\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

CCR=\u4e00\u5b9a\u671f\u9593\u5185\u306e\u89e3\u7d04\u30e6\u30fc\u30b6\u6570\u00f7\u671f\u9593\u524d\u306e\u7dcf\u30e6\u30fc\u30b6\u6570\u00d7100\uff08\uff05\uff09<\/p>\n\n\n\n

\u30fb\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/strong>
\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u82f1\uff1aRevenue Churn Rate\uff09\u306f\u300c\u53ce\u76ca\u300d\u3092\u3082\u3068\u306b\u7b97\u51fa\u3057\u305f\u5272\u5408\u3067\u3001\u672c\u6765\u5f97\u3089\u308c\u305f\u53ce\u76ca\u3092\u3069\u308c\u3060\u3051\u640d\u5931\u3057\u305f\u306e\u304b\u3001\u307e\u305f\u306f\u4fa1\u683c\u30fb\u30d7\u30e9\u30f3\u5225\u306e\u89e3\u7d04\u7387\u3084\u53ce\u76ca\u306e\u5897\u6e1b\u3092\u628a\u63e1\u3059\u308b\u969b\u306b\u7528\u3044\u307e\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

RCR=\uff08\u30b5\u30fc\u30d3\u30b9\u5358\u4fa1\u00d7\u4e00\u5b9a\u671f\u9593\u5185\u306e\u89e3\u7d04\u30e6\u30fc\u30b6\u6570\uff09\u00f7\u4e00\u5b9a\u671f\u9593\u5185\u306e\u7dcf\u53ce\u76ca\u00d7100\uff08\uff05\uff09<\/p>\n\n\n\n

\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u95a2\u9023\u8a9e<\/h2>\n\n\n\n

\u30fb\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8<\/strong>
\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8\uff08\u82f1\uff1aRetention Rate\uff09\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u7dad\u6301\u7387\u3084\u5b9a\u7740\u7387\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3067\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306e\u7d99\u7d9a\u9867\u5ba2\u6570\u3092\u65b0\u898f\u9867\u5ba2\u6570\u3067\u5272\u3063\u3066\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u65e2\u5b58\u30e6\u30fc\u30b6\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u3051\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u6570\u5024\u3067\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306eKPI\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u6307\u6a19\u3067\u3059\u3002<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","glossary_category":[12,96],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary\/4760"}],"collection":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/media?parent=4760"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary_category?post=4760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}