{"id":6658,"date":"2025-09-18T00:00:28","date_gmt":"2025-09-17T15:00:28","guid":{"rendered":"https:\/\/www.seraku.co.jp\/columns\/?post_type=glossary&#038;p=6658"},"modified":"2025-09-18T10:59:34","modified_gmt":"2025-09-18T01:59:34","slug":"impressions","status":"publish","type":"glossary","link":"https:\/\/www.seraku.co.jp\/columns\/glossary\/impressions\/","title":{"rendered":"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<p>\u8aad\u307f\u65b9\uff1a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u306f<\/h2>\n\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3084SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30e6\u30fc\u30b6\u306e\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u6307\u3057\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306f\u542b\u307e\u305a\u3001\u8868\u793a\u56de\u6570\u306e\u307f\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30ab\u30a6\u30f3\u30c8\u57fa\u6e96\u306f\u5a92\u4f53\u3084\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u914d\u4fe1\u898f\u6a21\u3084\u9732\u51fa\u91cf\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u898f\u6a21\u3084\u5f71\u97ff\u529b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u6307\u6a19\u3067\u3059\u3002\u7279\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3084\u5e83\u544a\u52b9\u679c\u306e\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u8ab2\u984c\u3068\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u8868\u793a\u56de\u6570\u3092\u793a\u3057\u307e\u3059\u304c\u3001\u30e6\u30fc\u30b6\u304c\u5b9f\u969b\u306b\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u304b\u3069\u3046\u304b\u306f\u53cd\u6620\u3055\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u5358\u4f53\u3067\u306f\u5e83\u544a\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u306a\u3069\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u95a2\u9023\u8a9e<\/h2>\n\n\n\n<ul>\n<li>\u30fb\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<br>\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306f\u3001\u5e83\u544a\u3084\u30ea\u30f3\u30af\u306e\u8868\u793a\u56de\u6570\u306b\u5bfe\u3057\u3066\u3001\u4f55\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3092\u5272\u5408\u3067\u8a55\u4fa1\u3057\u305f\u6307\u6a19\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\">CTR = (\u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570) \u00d7 100<\/p>\n\n\n\n<ul>\n<li>\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09<br>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u306e\u3046\u3061\u3001\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u76ee\u7684\u3092\u9054\u6210\u3057\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"parent":0,"template":"","glossary_category":[97,12,96],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary\/6658"}],"collection":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/media?parent=6658"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/www.seraku.co.jp\/columns\/wp-json\/wp\/v2\/glossary_category?post=6658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}