{"id":10126,"date":"2022-06-23T09:29:38","date_gmt":"2022-06-23T00:29:38","guid":{"rendered":"https:\/\/www.seraku.co.jp\/tectec-note\/?p=10126"},"modified":"2024-01-23T10:37:54","modified_gmt":"2024-01-23T01:37:54","slug":"4p_analysis","status":"publish","type":"post","link":"https:\/\/www.seraku.co.jp\/tectec-note\/industry\/4p_analysis\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u89e3\u8aac\u3000\u30104P\u5206\u6790\u3068\u306f\uff1f\u3011"},"content":{"rendered":"\n

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    \n
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    3\u3000place\uff08\u6d41\u901a\uff09<\/h3>\n\n\n\n

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    \u5546\u54c1\u7279\u6027\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u300c\u6d41\u901a\u300d\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    4\u3000promotion\uff08\u8ca9\u4fc3\u6d3b\u52d5\uff09<\/h3>\n\n\n\n

    \u3044\u304f\u3089\u3044\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u3063\u3066\u3082\u8a8d\u77e5\u3055\u308c\u306a\u3051\u308c\u3070\u8cfc\u5165\u3057\u3066\u3082\u3089\u3048\u307e\u305b\u3093\u3002\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u306f\u307e\u305a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6709\u52b9\u306a\u5a92\u4f53\u3092\u9078\u3073\u3001\u81ea\u793e\u5546\u54c1\u306e\u5f37\u307f\u3068\u9b45\u529b\u3092\u8a34\u6c42\u3057\u3001\u3055\u3089\u306b\u4ed6\u793e\u3068\u306e\u9055\u3044\u3092\u8a34\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002
    \u3053\u3053\u3067\u306f\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u9069\u5207\u306b\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6bb5\u3068\u3057\u3066\u306f\u5f93\u6765\u304b\u3089\u306e\u5e83\u544a\u3084CM\u3060\u3051\u3067\u306a\u304f\u3001SNS\u3092\u4f7f\u3063\u305f\u30af\u30c1\u30b3\u30df\u3082\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n

    \u30b5\u30fc\u30d3\u30b9\u696d\u306f7P\u5206\u6790<\/h3>\n\n\n\n
    \"\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e7P\u5206\u6790\u306e\u8aac\u660e\u56f3\"<\/figure>\n\n\n\n

    4P\u5206\u6790\u306f\u4e3b\u306b\u30e1\u30fc\u30ab\u30fc\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u9069\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u3082\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u304b\u3059\u305f\u3081\u306b7P\u5206\u6790\u3068\u3044\u3046\u3082\u306e\u304c\u8003\u3048\u51fa\u3055\u308c\u307e\u3057\u305f\u30027P\u5206\u6790\u306f4P\u5206\u6790\u306b\uff13\u3064\u306eP\u3092\u52a0\u3048\u305f\u3082\u306e\u3067\u3059\u3002\uff13\u3064\u306eP\u3068\u306fPeople\uff08\u4eba\uff09\u3001Process\uff08\u30d7\u30ed\u30bb\u30b9\uff09\u3001Physical Evidence\uff08\u7269\u7684\u8a3c\u62e0\uff09\u3067\u3059\u3002
    \u300c\u4eba\u300d\u306f\u63a5\u5ba2\u30b9\u30bf\u30c3\u30d5\u306b\u3088\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3092\u6307\u3057\u307e\u3059\u3002\u300c\u30d7\u30ed\u30bb\u30b9\u300d\u306f\u98f2\u98df\u5e97\u3067\u30aa\u30fc\u30d7\u30f3\u30ad\u30c3\u30c1\u30f3\u3092\u4f7f\u3063\u3066\u8abf\u7406\u306e\u904e\u7a0b\u3092\u9867\u5ba2\u306b\u898b\u305b\u308b\u306a\u3069\u3001\u63d0\u4f9b\u30d7\u30ed\u30bb\u30b9\u306e\u5de5\u592b\u3092\u6307\u3057\u307e\u3059\u3002\u300c\u7269\u7684\u8a3c\u62e0\u300d\u306f\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u30e2\u30ce\u304c\u6b8b\u3089\u306a\u3044\u305f\u3081\u6210\u679c\u304c\u898b\u3048\u3065\u3089\u3044\u3068\u3057\u3066\u3001\u4f8b\u3048\u3070\u30df\u30b7\u30e5\u30e9\u30f3\u30ac\u30a4\u30c9\u306e\u661f\u306e\u6570\u306e\u3088\u3046\u306a\u5ba2\u89b3\u7684\u8a55\u4fa1\u3001\u696d\u7e3e\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n\n\n\n

    4P\u5206\u6790\u306e\u5b9f\u4f8b<\/h2>\n\n\n\n
    \"4P\u5206\u6790\u306e\u5b9f\u4f8b\"<\/figure>\n\n\n\n

    \u3053\u3053\u3067\u5b9f\u969b\u306b\u884c\u308f\u308c\u305f4P\u5206\u6790\u306e\u5b9f\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5404\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3084\u5b9f\u969b\u306b\u30d2\u30c3\u30c8\u3057\u305f\u8eab\u8fd1\u306a\u5177\u4f53\u4f8b\u3092\u898b\u308b\u3053\u3068\u3067\u7406\u89e3\u304c\u6df1\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30d8\u30eb\u30b7\u30a2\u7dd1\u8336\uff08\u82b1\u738b\u682a\u5f0f\u4f1a\u793e\uff09<\/h3>\n\n\n\n

    \u57fa\u672c\u306b\u57fa\u3065\u3044\u305f\u8ca9\u58f2\u6226\u7565\u3092\u53d6\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u4e8b\u4f8b\u30924P\u5206\u6790\u3067\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30d8\u30eb\u30b7\u30a2\u7dd1\u8336\u3068\u3044\u3046\u3010PRODUCT\u3011<\/h4>\n\n\n\n

    \u4f53\u8102\u80aa\u306e\u71c3\u713c\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u8336\u30ab\u30c6\u30ad\u30f3\u306e\u542b\u6709\u91cf\u304c\u9ad8\u3044\u7dd1\u8336\u3067\u3059\u3002\u7279\u5b9a\u4fdd\u5065\u7528\u98df\u54c1\uff08\u30c8\u30af\u30db\uff09\u3068\u3044\u3046\u539a\u52b4\u7701\u306e\u8a8d\u53ef\u3092\u53d7\u3051\u307e\u3057\u305f\u3002\u5473\u306e\u9762\u3067\u3082\u82e6\u307f\u304c\u5f37\u3081\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u304b\u3048\u3063\u3066\u4f53\u306b\u826f\u3055\u305d\u3046\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3092\u5f37\u3081\u307e\u3057\u305f\u3002\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u306f\u300c\u4f53\u8102\u80aa\u304c\u6c17\u306b\u306a\u308b\u65b9\u306b\u300d\u3068\u3044\u3046\u30b3\u30d4\u30fc\u3092\u66f8\u3044\u3066\u5065\u5eb7\u9762\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u671f\u5f85\u3067\u304d\u308b\u3053\u3068\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \u30d8\u30eb\u30b7\u30a2\u7dd1\u8336\u306e\u3010PRICE\u3011<\/h4>\n\n\n\n

    350ml\u5165\u308a\u30da\u30c3\u30c8\u30dc\u30c8\u30eb1\u672c180\u5186\u3068\u9ad8\u3081\u306e\u4fa1\u683c\u8a2d\u5b9a\u306a\u304c\u3089\u3001\u9ad8\u3044\u3053\u3068\u304c\u30d7\u30ec\u30df\u30a2\u611f\u306b\u7d50\u3073\u3064\u304d\u300c\u52b9\u304d\u305d\u3046\u300d\u3068\u3044\u3046\u671f\u5f85\u611f\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u3067\u5546\u54c1\u5c55\u958b\u3057\u305f\u305f\u3081\u5024\u5d29\u308c\u304c\u8d77\u304d\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

    \u30d8\u30eb\u30b7\u30a2\u7dd1\u8336\u306e\u3010PLACE\u3011<\/h4>\n\n\n\n

    \u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u3042\u308b\u4e2d\u9ad8\u5e74\u5c64\u304c\u5fd9\u3057\u304f\u3066\u3082\u624b\u306b\u53d6\u308a\u3084\u3059\u3044\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u3067\u306e\u9650\u5b9a\u8ca9\u58f2\u3068\u3057\u307e\u3057\u305f\u3002\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u5074\u306e\u5354\u529b\u3082\u5f97\u3001\u5e97\u5185\u3067\u3082\u76ee\u7acb\u3064\u5834\u6240\u306b\u30b9\u30da\u30fc\u30b9\u3092\u5927\u304d\u304f\u3068\u3063\u3066\u9673\u5217\u3057\u3001\u6765\u5e97\u5ba2\u306e\u76ee\u3092\u5f15\u304f\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \u30d8\u30eb\u30b7\u30a2\u7dd1\u8336\u306e\u3010PROMOTION\u3011<\/h4>\n\n\n\n

    \u4e2d\u9ad8\u5e74\u5c64\u304c\u898b\u308b\u6642\u9593\u5e2f\u306b\u96c6\u4e2d\u3057\u3066\u30c6\u30ec\u30d3CM\u3092\u7a4d\u6975\u7684\u306b\u6d41\u3057\u307e\u3057\u305f\u3002\u300c\u30c8\u30af\u30db\u300d\u3068\u3044\u3046\u56fd\u306e\u304a\u58a8\u4ed8\u304d\u304c\u3042\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u3001\u8ca9\u58f2\u6226\u7565\u306e\u8ffd\u3044\u98a8\u3068\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \u305d\u306e\u7d50\u679c\u3001\u30d8\u30eb\u30b7\u30a2\u7dd1\u8336\u306f\u767a\u58f2\u5f8c10\u30ab\u6708\u3067200\u5104\u5186\u3068\u3044\u3046\u58f2\u4e0a\u3092\u8a18\u9332\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

    \u30bb\u30d6\u30f3\u2010\u30a4\u30ec\u30d6\u30f3\uff08\u30bb\u30d6\u30f3\u2010\u30a4\u30ec\u30d6\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\uff09<\/h3>\n\n\n\n

    \u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u696d\u754c\u306b\u3042\u3063\u3066\u56fd\u5185\u30c8\u30c3\u30d7\u306e\u5e97\u8217\u6570\u3092\u8a87\u308b\u30bb\u30d6\u30f3\u2010\u30a4\u30ec\u30d6\u30f3\u3067\u3059\u304c\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306b\u652f\u6301\u3055\u308c\u308b\u7406\u7531\u3082\u307e\u305f4P\u5206\u6790\u3067\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u305d\u306e\u4e2d\u8eab\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30bb\u30d6\u30f3\u2010\u30a4\u30ec\u30d6\u30f3\u306e\u3010PRODUCT\u3011<\/h4>\n\n\n\n

    \u30bb\u30d6\u30f3\u2010\u30a4\u30ec\u30d6\u30f3\u304c\u6271\u3063\u3066\u3044\u308bPRODUCT\u306b\u306f\u4ed6\u793e\u304c\u4f5c\u3063\u3066\u3044\u308b\u65e2\u88fd\u54c1\u3068\u3001\u81ea\u793e\u3067\u958b\u767a\u30fb\u751f\u7523\u3057\u3066\u3044\u308b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\uff08PB\uff09\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5e97\u8217\u9762\u7a4d\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u65e2\u88fd\u54c1\u3092\u7f6e\u304f\u969b\u3082\u30cb\u30fc\u30ba\u306e\u9ad8\u3044\u3001\u53b3\u9078\u3057\u305f\u3082\u306e\u3060\u3051\u3092\u7f6e\u3044\u3066\u3044\u308b\u306e\u3067\u4ed6\u306e\u696d\u614b\u3088\u308a\u9ad8\u3044\u4fa1\u683c\u8a2d\u5b9a\u3067\u3082\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306b\u58f2\u308c\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9PB\u306f\u30e1\u30fc\u30ab\u30fc\u3068\u5171\u540c\u958b\u767a\u3059\u308b\u3053\u3068\u3067\u3001\u4fa1\u683c\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u306f\u4fbf\u5229\u3060\u3051\u3069\u9ad8\u3044\u3001\u3068\u3044\u3046\u305d\u308c\u307e\u3067\u306e\u5e38\u8b58\u304b\u3089\u8131\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

    \u30bb\u30d6\u30f3\u2010\u30a4\u30ec\u30d6\u30f3\u306ePB\u3067\u4ee3\u8868\u7684\u306a\u3082\u306e\u304c100\u5186\u3067\u8cb7\u3048\u308b\u30c9\u30ea\u30c3\u30d7\u30b3\u30fc\u30d2\u30fc\u3067\u3057\u3087\u3046\u3002\u4f4e\u4fa1\u683c\u3067\u98f2\u3081\u308b\u672c\u683c\u30b3\u30fc\u30d2\u30fc\u306f\u307e\u305f\u305f\u304f\u9593\u306b\u6d88\u8cbb\u8005\u306e\u9593\u306b\u666e\u53ca\u3057\u307e\u3057\u305f\u3002\u4eca\u3084\u30b9\u30bf\u30d0\u3084\u30c9\u30c8\u30fc\u30eb\u306a\u3069\u306e\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u306e\u8105\u5a01\u3067\u3042\u308b\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30bb\u30d6\u30f3\u2010\u30a4\u30ec\u30d6\u30f3\u306e\u3010PRICE\u3011<\/h4>\n\n\n\n

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    \u30bb\u30d6\u30f3\u2010\u30a4\u30ec\u30d6\u30f3\u306e\u3010PLACE\u3011<\/h4>\n\n\n\n

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      \n
    • 4P\u5206\u6790\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3072\u3068\u3064<\/li>\n\n\n\n
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    • 4P\u5206\u6790\u306e\u76ee\u7684\u306f\u81ea\u793e\u76ee\u7dda\u3067\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u3068\u89e3\u6c7a\u7b56\u306e\u63d0\u793a<\/li>\n\n\n\n
    • 3C\u5206\u6790\u306f\u30ea\u30b5\u30fc\u30c1\u30014P\u5206\u6790\u306f\u6226\u7565\u7acb\u6848\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/li>\n\n\n\n
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      <\/p>\n","protected":false},"excerpt":{"rendered":"

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